It was a hot summer’s day in Phoenix and we got a call from a contact saying his CEO was in town and wanted to meet. We met over lunch at an Italian restaurant in Tempe downtown and discussed his concerns.
They had a business that formulated, manufactured and distributed beauty products for women.
They had been in business for 25 years. While their products were well liked by customers, there was also a lot of confusion about what the company philosophy was and the vision behind the products.
They had a passionate and enthusiastic sales team that felt they needed help communicating the ideas and vision behind the product to the market.
Over a one hour lunch the CEO Richard decided that he will take our help to remedy the situation.
The following week two of us from Alchmi flew to Houston, Texas where his company was headquartered.
We quickly got down to action. Three days and several interviews (with employees, customers, distributors and Richard) later, we had a first draft of the company’s Core Purpose, Core Values, their Vision & Mission and their core philosophy.
This material was then used to rewrite their sales training program as well content for all of their marketing collateral. Over the next 1-2 quarters the results were evident. Sales had gone up by 20%!